Check Your Rankings in SERP’s

I’ve had a couple of emails recently asking what we use to check website keyword rankings in Google, so i thought i’d write a quick post explaining the process.

I always use a combination of approaches to check Google rankings, all of which i’ll outline here. Before you start, go to the Google front page and using the options in the top right hand corner, make sure you’re signed out and that you disable customised results, which are based on your previous searches.

My first approach will usually be to check the keywords against the website homepage using SEOSERP, a great online resource for checking Google rankings. Scroll down the page and click on Google top 1,000 ratings, then enter your website, keyword or phrase and highlight the country you want to check for. For UK users, make sure you click on United Kingdom and not
SEO Serp won’t be 100% accurate, but they will give you a very good idea of how you’re ranking against a certain keyphrase. If your ranking is in the top 30, i would then do a manual search on Google and check the position against the SEO Serp ranking. I would then use the manual result as the definitive one, but it’s worth using SEO Serp first as it saves you a lot of time if you’re checking a good number of keyphrases.

The other program i would use is Rank Tracker, it’s a paid application but there is a free trial version available for download. Rank Tracker is an excellent tool if you need to check a large number of keyphrases against several different search engines. The program allows you to enter numerous keywords or phrases and check them against a huge number of search engines based in all the major countries around the world. It will then provide you with a comprehensive report, giving you your rankings in all engines, plus your top ten ranked keyphrases and several other useful chunks of data.

Try those out and see how you get on, it’s always worth keeping a detailed report of how you’re ranking against your top keyphrases. This will give you an excellent idea of how you’re improving over time and will highlight areas that you need to improve or even suggest targeted key terms you hadn’t previously considered.

John is one of our lead designers; specialising in digital marketing, search engine optimisation, web design, infographic design and general graphic design in Brighton.

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