SEO News: Google Launches Anti-Spam Algorithm Update

On Jan 28th (last Friday), Matt Cutts confirmed that Google have launched a new algorithmic update, designed to cut the number of spam sites making it into the index.

According to Matt, the update was aimed at ensuring that websites with low levels of original content (including those that re-post other people’s articles verbatim, leveraging site authority to rank higher with those articles), don’t outrank those sites with high levels of original content. As Matt himself puts it:

The net effect is that searchers are far more likely to see the sites that wrote the original content, rather than a site that scraped or copied the orginal site’s content.

From a white hat SEO perspective, this is good news – I’m sick of people like Jason Maholo scraping other people’s content for their site, then leveraging their own site authority (which was gained by ironically calling SEO’s spammers in a shameless link-baiting technique) to outrank the original content publisher for related keywords. That was a few years ago now, and if you’re wondering why it took so long for Google to do anything about it, have a look at the AdWords revenue created by Maholo. But hey, the mass of criticism aimed at Google around this subject has obviously started to have an effect on the search giant, which can only be a good thing.

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