AOL Buys Huffington Post To Keep Up
With the relentless pace of technology forging on, it is inevitable that you’ll be left behind if you’re not careful. A prime example of this is AOL. From 1991 to around 2000, you couldn’t move for AOL CD’s. At the peak, America Online had over 30 million subscribers, all using the same hideous software. Sadly, some might say, the world’s favourite brand of coaster went quickly downhill. After selling off the ISP side of the business to Carphone Warehouse, and with the advent of high speed broadband, AOL pretty much... Read The Rest →
AOL To Find Another Search Provider?
Providing only a paltry 2.5% of the whole search market, you wouldn’t think that this story was much of a big deal. However, read on. AOL seem to be considering switching search providers from their current pick, Google. The deal is currently reported to be worth $700m a year, so it’s a fair bet AOL think they can negotiate themselves a better deal. A combination of Bing/AOL would increase Bing’s market share to over 30%. However, the interest here comes from the click-through rate, defined as the ratio of advert... Read The Rest →
