How Does Social Media Affect SEO?
SEO engineers have long suspected that social media elements have an impact on search engine result pages, with particular reference to Google and Bing. This suspicion was confirmed at the end of 2010, via a Danny Sullivan interview with the two search giants, published on the widely respected SearchEngineLand. So we know that search engines are taking social media signals into account, but how can you use this information to improve your own social media and SEO campaigns? In this post we’ll look at exactly how social media is taken... Read The Rest →
Matt Cutts Suggests Bing’s Denial ‘Doesn’t Ring True’
It didn’t take long for Matt Cutts to respond to Yusef Mehdi’s insistence that Bing do not copy search results, posting on his blog yesterday in direct response to Mehdi’s outburst. The post, which also includes a 40 minute video of Matt Cutts (Google) and Harry Shum (Bing) facing off over this very issue (well worth watching all the way through), is a long and particularly well evidenced retort to Bing’s recent denial of Google’s accusation that they’re copying search results. Cutts starts his retort off with an insistence that... Read The Rest →
SEO News: Bing Categorically Denies Copying Search Results
The ongoing argument between Google and rivals Bing took another twist yesterday, with Yusef Mehdi (Senior Vice President Of Online Services For Microsoft) categorically denying copying search results from Google. In a post published on the Bing Search blog (in reply to Google’s accusation that Bing has been stealing their results), Mehdi stated: It was interesting to watch the level of protest and feigned outrage from Google … but before we explore that, let me clear up a few things once and for all. We do not copy results from... Read The Rest →
Bing Steal Google’s Results And Google Demonstrate They Can Fix Their SERP’s
Well, it’s been quite a day in the world of the search engines. Google, in no uncertain terms, have accused their rival Bing of copying their search results for a myriad of different phrases. It would appear they’re right too (check out Danny Sullivan’s SEL article), as specifically placed honeypot pages (pages returned specifically for nonsense search terms like ‘mbzrxpgjys’ which have no algorithmic reason for being there) put there by Google, are also returned for the same search in Bing. Whilst this is a contentious issue on its own... Read The Rest →
Microsoft and Facebook Collaboration Secure
It seems recently that the dominance of Google has been too much for some. Over that past year or so we have seen Google consistently loose search volume to competitors (all be it small amounts), and despite the astronomical success of Android, it seems like a slight backlash against ‘everything Google’ is developing especially in the wake of the Verizon deal. Microsoft will be delighted with the success of Bing, and they took another fairly significant step recently with the integration of Bing into Facebook places, the new friend geo-location... Read The Rest →
Bing And The Wolf
Microsoft have recently shown their latest hand in the search engine battle, an API integration of Wolfram Alpha into Bing. For those of you who don’t know, Wolfram Alpha defines itself a ‘computational knowledge engine’, which is a rather vague title. Rather than providing lists of web pages that may or may not contain the answer you want, it computes factual queries from ‘structured data’. This basically means it computes the answer from algebra, symbolic, numerical, visualization, and statistics variables, providing you with easily understandable answers for factual questions such... Read The Rest →
Mozilla Search Box Deal
Google’s main search rival, Microsoft’s Bing, will soon be given another potential chance to gain on Google. Just as with AOL recently, Mozilla’s deal with Google over the search box in the top right hand corner of their browser is to expire next year. This leaves Mozilla in a very strong bargaining position currently, as their share of the browser market (31% approx.) is second only to Internet Explorer, installed by default on millions of machines. Statistics state that Mozilla have cornered a good section of the search market as... Read The Rest →
Bing Trumps Google With Street Slide
Microsoft’s Bing is set to gain yet more ground on Google with an updated version of their ‘Street View’ (and their own ‘Streetside’), called “Street Slide”. Street Slide eliminates static single shots to create a smooth panorama; a landscape that ‘slides’ down the road with you and resembles looking out of a car window. If the video is to be believed, it looks far superior to the current jerky and jarring versions. It is not clear yet whether this technology will be incorporated into Bing Maps, as it is bandwidth... Read The Rest →
The Yahoo Search Split
I bet not many of you knew, Yahoo inc. and Yahoo Japan are actually separate companies, and after all, why would you? Yahoo Inc. has a 32% stake in Yahoo Japan, but it is majority owned by a company called Softbank, a Japanese media company. You may have also heard about the new deal between Yahoo and Microsoft, with Bing to power Yahoo search results. This deal was struck between Yahoo Inc. (not Japan) and Microsoft. It was with some surprise then that a preliminary deal between Google and Yahoo... Read The Rest →
AOL To Find Another Search Provider?
Providing only a paltry 2.5% of the whole search market, you wouldn’t think that this story was much of a big deal. However, read on. AOL seem to be considering switching search providers from their current pick, Google. The deal is currently reported to be worth $700m a year, so it’s a fair bet AOL think they can negotiate themselves a better deal. A combination of Bing/AOL would increase Bing’s market share to over 30%. However, the interest here comes from the click-through rate, defined as the ratio of advert... Read The Rest →
