Why Google Is The Biggest Threat To Content Marketing
As an industry, SEO goes through countless transitions and changes as we try to tweak and improve our client results; a process that is dictated almost entirely by Google’s algorithm updates and their treatment of specific techniques. In recent years most of these transitions have revolved around moving from short-cut to short-cut, shifting from one ‘quick win’ tactic to another in an effort to stay ahead of the algorithm and gain page one rankings in the quickest way possible. This constant focus on the path of least resistance has led... Read The Rest →
Google+ Is Mostly Men
You’ve probably heard the buzz about Google+, the new invite only social networking site, but if you’re a man looking for love you might have a tough job ahead of you. I have seen several people on Facebook already offering invites to interested contacts, and with over 10 million members Google+ is looking to be serious competition, except for one thing… over three quarters of the members are male, according to Mashable. Worse still is a staggering 95percent of those ‘looking for love’ are also male. Maybe men are keener... Read The Rest →
Google Updates Toolbar PageRank
Yesterday Google updated toolbar PageRank (TBPR), with many sites seeing a change over the last 24 hours. Whilst the majority of SEO’s (rightly) don’t pay too much attention to TBPR anymore, it’s notable purely as it’s been a considerable amount of time since the update of this kind from the search giant. The reason most decent SEO engineers don’t pay too much attention to TBPR is that it’s considered fairly out of date – i.e. it doesn’t reveal the true PR of any given page. The true Google PageRank of... Read The Rest →
The Panda UK Update Winners And Losers
I’ve been writing a fair bit about Google’s Panda update over the last month or so, as it seems have scores of other SEO’s from around the country (particularly now that the update has been officially rolled out in the United Kingdom). It’s easy to see why – the US update affected around 12% of search queries (a substantial change compared to Google’s regular algorithm updates) and the UK roll-out has seen a further 2% of long-tail searches affected. As you can imagine then, a huge number of websites have... Read The Rest →
Panda Update Rolled Out Globally To All English-Language Google Users
Yesterday, a post on the Google Webmaster Central blog confirmed that the Panda update has now been rolled out globally; affecting all English language based searches on Google across the world. Everyone in the UK SEO industry has been speculating for some time now about exactly when the Panda update would hit our SERPS, after Google launched it in the USA around a month ago. In addition to the news of the global roll-out, Google Fellow Amit Singhal announced that the update will now incorporate information gained from their experiment... Read The Rest →
What Should You Do If You’ve Been Hit By The Farmer / Panda Update?
I’ve already written a fairly in-depth post on how Google’s most recent update has affected SEO, which concentrated on avoiding penalties in the future and improving your SEO campaigns with the farmer/panda update in mind. Since the publication of that post however, I’ve had a few emails from people asking what you can do if you’ve already been hit by the update, and have seen your rankings drop dramatically over the last few weeks. As usual, rather than answer people individually, I thought I’d cover the topic in a blog... Read The Rest →
Google’s +1, The Next Stage Of Social Search?
As far as social media goes, Google hasn’t had the best of times. If we take a quick look at the history of their social ventures we can see that nearly all of them have faded into obscurity, or been amalgamated into other services. The list goes as follows: - Orkut. The first of Google’s social ventures, it was launched as a competitior to MySpace. However it proved unpopular in the UK and US, and now has 48% Brazillian users and 40% Indian. As of 2010 it has been moved... Read The Rest →
Google April Fools
We were expecting something interesting from Google this morning, given that it’s April 1st, and we weren’t disappointed when we saw a page for Google Motion – ‘a new way to communicate’. The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion — now you can control Gmail with your body. Want more information? Let Paul McDonald, Product Manager at Gmail explain more:... Read The Rest →
Improving Your Site Architecture For SEO
Site architecture is an important SEO element, and one that is often overlooked (particularly as the site grows and extraneous pages and are consistently added). You probably start with a nice, flat architecture when your website is created, but over time this architecture can easily become far more complicated, giving you pages which are far too deep and high-quality content which is difficult for your users to find. Successful site architecture is about ease of navigation for your users; ensuring that your highest quality content is easy for your visitors... Read The Rest →
How Has The Farmer/Panda Update Affected SEO?
If you’ve been following the recent SEO news with any interest, you’ll be aware of Google’s recent algorithm update. Originally known as the ‘Farmer’ update (a term coined by Danny Sullivan, which quickly permeated into general usage), due to the fact that the algorithm update was aimed at so-called ‘content farms’. In the last few days however, Matt Cutts confirmed in an interview with Wired that the internal name for the update at the Google offices was the ‘Panda’ (or big Panda) update – apparantly named after a Google software... Read The Rest →
