The Yahoo Search Split
I bet not many of you knew, Yahoo inc. and Yahoo Japan are actually separate companies, and after all, why would you? Yahoo Inc. has a 32% stake in Yahoo Japan, but it is majority owned by a company called Softbank, a Japanese media company. You may have also heard about the new deal between Yahoo and Microsoft, with Bing to power Yahoo search results. This deal was struck between Yahoo Inc. (not Japan) and Microsoft. It was with some surprise then that a preliminary deal between Google and Yahoo... Read The Rest →
AOL To Find Another Search Provider?
Providing only a paltry 2.5% of the whole search market, you wouldn’t think that this story was much of a big deal. However, read on. AOL seem to be considering switching search providers from their current pick, Google. The deal is currently reported to be worth $700m a year, so it’s a fair bet AOL think they can negotiate themselves a better deal. A combination of Bing/AOL would increase Bing’s market share to over 30%. However, the interest here comes from the click-through rate, defined as the ratio of advert... Read The Rest →
