External linking is one of those SEO protocols that often raises initial objections from clients; unaware of any benefits to linking out and swayed by misguided and ill-informed attempts to ‘sculpt’ PageRank, we regularly hear the same thing: “Why would I want to help someone else’s SEO by linking to them?” “Why would I link [...]
Tag Archives: SEO
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Google Updates Toolbar PageRank
Yesterday Google updated toolbar PageRank (TBPR), with many sites seeing a change over the last 24 hours. Whilst the majority of SEO’s (rightly) don’t pay too much attention to TBPR anymore, it’s notable purely as it’s been a considerable amount of time since the update of this kind from the search giant. The reason most [...]
Why Should You Consider SEO For Your Business? [INFOGRAPHIC]
We spend a lot of time explaining the potential benefits of SEO, as well as the general principles of the discipline, to business owners and sole traders looking to improve their online presence. As usual at the Designbysoap office, whenever we find ourselves getting asked the same questions regularly, we turn the answers into either [...]
What Should You Do If You’ve Been Hit By The Farmer / Panda Update?
I’ve already written a fairly in-depth post on how Google’s most recent update has affected SEO, which concentrated on avoiding penalties in the future and improving your SEO campaigns with the farmer/panda update in mind. Since the publication of that post however, I’ve had a few emails from people asking what you can do if [...]
Improving Your Site Architecture For SEO
Site architecture is an important SEO element, and one that is often overlooked (particularly as the site grows and extraneous pages and are consistently added). You probably start with a nice, flat architecture when your website is created, but over time this architecture can easily become far more complicated, giving you pages which are far [...]
How Has The Farmer/Panda Update Affected SEO?
If you’ve been following the recent SEO news with any interest, you’ll be aware of Google’s recent algorithm update. Originally known as the ‘Farmer’ update (a term coined by Danny Sullivan, which quickly permeated into general usage), due to the fact that the algorithm update was aimed at so-called ‘content farms’. In the last few [...]
How Can You Improve Your SEO With Social Media Links? [INFOGRAPHIC]
Following on from our post on how social media affects SEO, I thought I’d put together an infographic to better demonstrate how social media links can benefit your overall SEO campaign. As usual, let us know your thoughts in the comments and feel free to repost the infographic on your own blog or website. If [...]
SEO Analysis: Why Does Wikipedia Rank So Well?
If you’re regularly checking search engine rankings for a variety of different keywords, you’ll have seen that Wikipedia is one of the highest rankings sites in the World; claiming the number one spot in Google for a huge amount of keywords, from the long-tail to the hugely competitive. So why does Wikipedia rank so well? [...]
How Does Social Media Affect SEO?
SEO engineers have long suspected that social media elements have an impact on search engine result pages, with particular reference to Google and Bing. This suspicion was confirmed at the end of 2010, via a Danny Sullivan interview with the two search giants, published on the widely respected SearchEngineLand. So we know that search engines [...]
SEO Link-Building: Using Open Site Explorer To Find Link Prospects
Link-building can be a long and often frustrating task, but unfortunately it’s a necessary one and an integral part of good SEO. Whilst it can be tempting to abandon organic link-building in favour of less labour-intensive automated solutions, you should ensure you overcome this temptation – automated link-building is a poor replacement for a focused [...]
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