Characterising The UK Online Consumer [INFOGRAPHIC]


We’re pleased to have just completed a data visualisation brief for research-based content provider VansonBourne, producing an infographic databook to add a visual impact to their latest consumer technology research study.

The research identifies four distinct types of consumers, highlighting the differences between these consumer ‘families’ when it comes to things like technology usage, social media engagement and demographics. We helped to visualise these consumer family characterisations, coming up with what the VansonBourne team affectionately named the ‘Mr Blobby’s’:

The full databook contains 12 high resolution infographics, covering numerous different types of consumer behaviour. Here’s a little taster of the visualisations featured in the book:

The full databook is completely free to download or view online via the VansonBourne website, simply click here for the full Characterising The UK Online Consumer databook, you’ll just need to sign up (totally free) using the form on their website.

You can also follow the VansonBourne team on Twitter for future updates, via @vansonbourne

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Post by John Pring – Follow him on Twitter (@john_pring)
Infographics by Designbysoap – Follow us on Twitter (@designbysoap)

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