Do URL Shorteners Pass Link Juice And Anchor Text?


We actually get asked this by clients quite a bit during our integrated SEO and social media campaigns, and it seems clients aren’t the only one asking – after my usual perusal of Google’s Webmaster Help YouTube Channel, I came across the same question being answered by Matt Cutts.

So, realising that I’m unlikely to explain how URL shorteners work in terms of anchor text and the spread of link juice better than Mr Cutts, I thought I’d just embed the video.

For anyone who can’t be bothered to watch the video (time is money and all that), link shorteners do pass both anchor text and link juice, and are a genuinely useful tool for social media marketing and SEO.

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Post by John Pring – Follow him on Twitter (@john_pring)

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