Infographic Promotion – The Ultimate Guide To Successfully Promoting Your Infographic
There are a whole host of reasons someone might want to get an infographic developed – as specialists in infographic design we’ve produced them for just about every reason you can think of – but the most common goal when producing an infographic is improved SEO, i.e. to build and attract inbound links. As a result, effective promotion and distribution of infographics have become just as important as the research and design phase – after all, it’s no good having an interesting, accurate and beautifully designed infographic if nobody gets to see it or share it.
But successfully promoting an infographic isn’t quite as straightforward as a lot of people initially think, resulting in most people simply submitting their design to the ever-growing list of infographic distribution sites and leaving it at that; unable to think of any other places to push their graphic.
So, with that in mind, here’s an in-depth guide to effective infographic promotion – feel free to ask any questions or dispute anything in the comments below!
1. The Importance of Content, Research and Design
Before we dive straight in to promoting an infographic, it’s worth spending a bit of time examining the (often-overlooked) importance of your choice of topic, effectiveness of your research and the quality of your design when it comes to creating something that has the potential to go ‘viral’.
It doesn’t matter if you’re an expert link-builder, infographic promotion specialist or social media guru, you’ll have serious trouble promoting an infographic that is poorly designed or doesn’t convey anything new, interesting, surprising or controversial. This is often a problem we come up against when working with companies in very niche industries – for example, a client that sells replacement u-bends for sinks and toilets might want an infographic on the benefits of high-quality u-bend pipe replacements but this is unlikely to get picked up by Mashable or The Next Web, and will give you a hard time when it comes to effective distribution.
To get around this common problem you will need to put a bit of thought into the kind of content (or topic) that’s likely to be shared and try and come up with a relevant, interesting topic whilst still trying to remain in your own niche. Let’s take the above example to highlight what I’m talking about – you’re looking to produce engaging, shareable content for a company that manufactures and sells u-bend replacements, but you know an infographic on piping isn’t going to get anyone particularly excited. In this instance I would look at the benefits of clean, solid u-bends and try to extrapolate an interesting area of discussion. I would imagine that one of the major benefits is centered around saving water – immediately I would look to produce some research on clean water distribution worldwide. Are there any shocking statistics on how much water we waste in developed countries? How many people in under-developed countries are killed each year by a lack of clean water? How many lives could be saved each year using only the water wasted in the UK and the US? Here we’re creating content around topics that matter, that have a real impact and as a result, we’re ensuring the highest possible probability of engaging people from a range of backgrounds and maximising our chances of the infographic being shared. Not only that, but we’re sticking to our core niche, allowing us to end the infographic with relevant information on how much water we can save by ensuring u-bends don’t leak, and linking back to our target brand.
So, let’s assume you’ve got an infographic that’s well researched, well designed and on an interesting subject that’s likely to engage people online – how can we take that content and make sure it doesn’t just end up sat on your blog being read by a handful of people? Well, there are 12 points below to help you do just that, but before we crack on with those, let’s give a little bit of thought to your initial placement.
Most people would simply post the infographic to their blog and promote from there, and whilst there is merit to this approach, it might be worth giving some consideration to offering the initial, exclusive publication to a larger online portal – particularly if you don’t have a massive readership to take advantage of. If you’re a major brand and you know you’re going to be getting thousands of visitors a day then publishing first on your own site is absolutely fine, but if you’re aiming for the maximum possible readership then aiming high with a site like Mashable can be a great option, and being able to offer them exclusive publication gives you some leverage in successfully placing your content. Not only this, but you can always publish on your blog once the infographic has already begun being shared, allowing you to get the same on-site content whilst still benefiting from a high profile initial publication.
2. Encourage Sharing and Engagement
We won’t go into the growing importance of social media links – suffice it to say that when it comes to promoting your content, you want to encourage as many forms of sharing and user engagement as possible, and one of the best ways to do this is with easy-to-use, clearly visible social media sharing buttons.
Social sharing icons example taken from the SEOMoz blog.
If you’re running WordPress, then there are some great social sharing plugins that you can use to ensure you’re making it easy for users to share your content – there are loads available but I would certainly recommend Smart Sharing and Active Share by Orange Soda, both of which look great and remain unobtrusive whilst still encouraging visitors to engage via social media platforms.
*Unfortunately, the Smart Sharing plugin appears to have been discontinued, which is a real shame as it was one of the better plugins out there. But in any case, there are still a range of excellent plugin options for social media sharing.
If your site isn’t based on WordPress, then you’ll just need to visit the individual platforms and get the HTML code for each button, which can then be added very simply via whatever text editor or WYSIWYG platform you’re using. You can visit the relevant Twitter dev page HERE, the relevant Facebook dev page HERE, the Pinterest buttons page HERE and the Google +1 buttons page HERE.
You should also add a CTA (Call To Action) to your post prompting people to share your infographic – something simple like ‘if you enjoyed this post, please consider sharing it using the social media buttons below’ will do the trick. You might be surprised how effective a simple sentence like this can be when it comes to increasing engagement (after all, you don’t ask, you don’t get!).
If you’re anything like most people, then you’ll want to add an embed code to your infographic – this isn’t something we do for our own designs, but I’ll explain the reasons for that a little later in this post. For now, we’ll look at how to add an embed code (as well as why they can be useful) as I imagine the majority of readers will want to do this. Adding an embed code has two distinct appeals; firstly it ensures that everyone who reposts your infographic will link back to you (as the credit link is included in the HTML code), and it makes it nice and easy for people visiting your site to place the graphic on their own site.
If you’re familiar with HTML, then creating the code (and the box it sits in) is fairly straight forward, but if you’re not comfortable with doing this from scratch then I would suggest using the great little tool from SEOGadget – the HTML embed code generator.
So why don’t we encourage the use of embed codes for our clients? Or use them for our own branded content? This was actually something I insisted on quite a while ago, and it comes from the SEO industry’s concern regarding certain kinds of links being devalued by Google in future algorithm updates. If you’re a regular reader of SEO blogs and forums, then you’ll no doubt have come across people worrying about links from infographics being devalued by Google (or in some cases, people asserting that this will happen, usually based on this post from Matt Cutts). Mr Cutts has indeed touched on this as a possibility, but not in the way most people are thinking. To discredit a link based on content is not only algorithmically impossible in the broader sense, but flies directly in the face of what Google has been trying to get webmasters and link-builders to do for years; build natural links via high quality content. What they can do however, is target manipulative links – i.e. links that are gained without the person posting your content knowing about it, and that’s exactly what a HTML embed code does. If you think back to WordPress themes and plugins that were created with links back to the creator embedded into them, then you’ll understand what I mean. These links were devalued because the linking sites had no choice (or in some cases awareness) that they were linking back, they simply had to as a pre-requisite for using the content. I can see HTML embed codes being devalued in the same way (and, in a practical sense, it’s far easier to devalue these links algorithmically).
If someone chooses to link back to you as a credit for being the creator of content they want to share however, then that’s totally different – it’s natural, genuine, based on a quality piece of content and is in no way manipulative. I would bet my house that these kind of links will never be devalued in the same way. As a result we simply allow people the choice – if you like our content, please link back to us, if you don’t want to but want to post the content anyway, then we’re at least pleased you like it and usually gain a citation, or at the very least increased reach and brand awareness (and you’d be surprised how often you get those natural credit links, and as a bonus, you don’t even need to think about anchor text, just let them link from whatever phrase they like). In addition, we’ll also go through and get in touch with people who have published content without a credit link, politely asking (note asking, not insisting) for a link back to the original publisher. This works a lot more than you might think, and sure it’s a little more work than using an embed code, but it’s a small price to pay for a more natural and more future-proofed backlink profile.
3. Getting the Branding Balance Right
When you produce an infographic you’ll no doubt want to brand it, and so you should, as this is the best way to ensure credit links go back to your website and you gain citations throughout the distribution process. However, over branding the infographic can have a detrimental impact on shareability, as the more heavily the design is branded the less likely people are to want to share it. After all, they’re looking to share a high quality piece of content based on information and design appeal, not place what amounts to an advert on their site.
Similarly, if it’s links and social shares you’re after, then don’t be overly concerned with brand guidelines, as you want the most striking design possible, rather than one that is simply an extension of your brand (this is only the case with infographics designed for link-building, rather than for sales, promotion or the like). Generally speaking, we like to let the content inform the design, as this is the best way to ensure maximum shareability. The infographics we recently created for Yahoo! and Heart Internet are two good examples of this:
Here the content of the infographics has informed our design choices, rather than simply sticking to the look and feel of the brand. We’ve also gone for simple and unobtrusive brand logos at the top and bottom of the infographic – ensuring brand awareness, but not detracting from the overall design or appeal of the graphic.
4. Target International Links
This is almost always overlooked by brands and agencies creating infographics for link-building purposes, but it’s a phenomenally useful and effective method for gaining increased shares, links and overall reach. If your infographic has a global appeal, or it would be of particular interest to specific countries, then you should absolutely get your infographic translated into the most suitable language(s) and push it wherever possible to those nationalities.
If you can get the translation done internally then obviously you should, but in most cases you’ll need to hire an external freelancer or agency to do this for you. Those with larger budgets should opt for a specialist translation company, such as The Certified Translation Company. This is a more expensive option, but recommended for those who don’t mind spending a little more – using a specialist company will ensure the translations are spot on (as proof reading can usually be included in the price), and will also allow you to produce the infographic in as many languages as you need. If you have a smaller budget, then using a freelancer will be the best option – you can use a platform like Elance to find a suitable person. The issue with using a service like this is that you can never be 100% sure the translations are completely correct, and you’ll normally need to find one person for every language you need.
In addition to getting the text on the infographic translated, you should also get an accompanying piece of introductory copy translated for the relevant landing page. It might also be worth getting a few short promotion sentences translated (for you to promote the infographic via Twitter and Facebook) as well as an outreach email so you can send it out to foreign language blogs. Once you have the translated infographic(s), you need to create dedicated landing pages, which is where the translated intro copy comes in useful. On the main infographic, it’s well worth including links to the different language versions, saying things like Click here for the Spanish version, Click here for the Italian version, etc. etc.
5. Influencer Outreach
Influencer outreach is an integral part of any successful infographic promotion campaign, and it’s one of the areas I like to spend a considerable amount of time. Influencers are the people will the most reach and pull in any given area, be it new technology, gaming, search, finance, etc. etc. By getting the attention of one (or several) of these people, you can dramatically increase the overall reach of your infographic, both in terms of natural inbound links and social media shares (as well as non-linking reposts, which can be chased up later in the campaign).
Let’s say for example you’ve produced an infographic on a new smartphone, with some great data and unique information. If you can get your infographic on Mashable, The Next Web and TechCrunch, you’re going to get far more in the way of shares and inbound links (not to mention the authority of just those three links) than if you spent an entire fortnight with some of the techniques discussed in sections 6 (active link-building and guest blogging) and 8 (infographic submission sites). Not only that, but getting high profile influencer placements like this is likely to result in further engagement from influential sites and publications, creating a snowball effect that can rarely (if ever) be replicated without early influencer outreach and engagement.
Hopefully that’s sold you on the value of this campaign element, suffice it to say that in my eyes at least, its’ importance to the relative success of your campaign cannot be overstated.
The first stage of the outreach element is to highlight significant influencers in your target industry – the exact number will depend on the industry and the size of your budget / campaign, but generally speaking I like to aim for a bare minimum of 20. The best way to go about finding the most significant influencers will also vary from industry to industry, but I tend to use a combination of the following techniques:
This is a great starting point for finding brands, publications and individuals that are influential in your target industry, and can throw up a huge variety of outreach options with relatively little effort. There’s a variety of search queries you can utilise to find decent sites and individuals in your target vertical (in fact it’s practically unlimited), but I tend to use around 10-20 relevant search terms, and then open sites from the first couple of pages of results for each query.
This will leave you with a huge number of open tabs, each with a potentially suitable site or person to contact. Go through each one removing those you feel to be unsuitable, and then note down the URL, publication name, domain authority and contact information of each site you’d like to target. For bigger sites such as Mashable or TechCrunch, I would pick one or two of the authors you feel are most likely to be interested in your content and find their relevant contact details or social media profiles.
Twitter and Facebook Search
The process here is similar to the Google search, except you’re using hashtags as well as search queries to find accounts that regularly Tweet around the topic or relevant industry of your infographic. Instead of looking at domain authority, you’ll obviously be looking for things like number of followers / fans; how often the account Tweets or shares content; whether or not the account shares content outside of their own brand and how often the account engages with people who get in touch.
Once you have a suitable number of targets, note down the profile URL, the associated brand or publication, the number of fans or followers and relevant contact information outside of their social media account.
Once you have an idea of the influencers you’d like to target, you should put together an Excel document to allow you to organise and prioritise your contact list. The exact information you collect will depend on how much effort you want to put in, but considering the value of these details to future campaigns, I like to include the following information:
Click to see the example spreadsheet extract
Name, Publication(s), Job Title, Domain Authority, Influencer Score, Contact Information, Social Media Metrics, Notes
Once you have your list of influencers, then getting in touch with each one is the next logical step. Before you do however, put some thought into the best method of communication for each one. How you get in touch with people can in some instances be the difference between a positive and negative response (or indeed, no response at all). Have a look at the background and online activity of your main influencer targets and decide if you should make initial contact via email, phone or social media accounts.
6. Active Link-Building and Guest-Blogging
In the majority of cases, when it comes to active link-building people will simply utilise the numerous infographic distribution sites and leave it at that. However, there is far more than can be done to ensure your infographic reaches as many people as possible, and the aforementioned tactic of infographic submissions should be a very small and relatively insignificant element of your active link-building and overall promotion campaign.
Anyone with some SEO experience will be familiar with guest blogging; the process of writing posts or providing some other form of content on someone else’s site – usually under your own name and in 99% cases, in return for a link back to your own website (or a client’s site for those in the search marketing industry). Guest blogging, in combination with influencer outreach, can be utilised for infographic promotion to great effect, and when done well, will ensure your infographic is naturally shared way beyond what you will achieve simply by publishing on your own site and submitting to infographic sites.
I could write a whole post comparable in depth to this one on the nuances of guest blogging, but to avoid over-burdening you with copy (any more than I’m doing already) I will instead give you some links to fantastic posts on the benefits and process of successful guest posting:
The Ultimate Guide to Advanced Guest Blogging (MOZ)
The One Element Most Link-Builders Miss (John Doherty)
15 Tips for Getting the Most Out of Guest Bloggers (Econsultancy)
5 Steps for Finding the Best Guest Posting Opportunities (MOZ)
So let’s assume you’re already familiar with the art of guest blogging (and if you’re not take some time to read the posts above) and dive straight in to using it for infographic promotion. Firstly, you need to highlight suitable sites and niches relevant to either your business or your infographic (or ideally, both). So if you’ve produced an infographic on gaming, put together a list of decent gaming sites, organising them by domain authority and social engagement. You should then contact each site and ask if they would be interested in posting your infographic – offering to write them an original post to accompany the content. Essentially it’s the same process as influencer outreach, except it’s a little more involved once you’ve made contact, as you’ll want to supply each site with some unique copy and, if possible, keep up with replying to comments and helping to share the infographic on each site (much easier if you’ve got even a small team at your disposal, but nevertheless doable on your own).
In addition to manually contacting relevant, high quality sites, you should look for sites that actively encourage guest bloggers to write for them – again this is a blog post on its own, but essentially you’ll be using search parameters to locate sites that include terms such as ‘write for us’, ‘submit your post’, ‘become a guest writer’, etc. etc. Alternatively, you can use the Big-Ass List of Link Building Resources or the Point Blank SEO Curated List of Link Building Resources to get a head start on places to submit guest content.
Another resource you should consider using is MyBlogGuest, which allows you to place pre-written content into a gallery, where blog owners can make an offer to publish it (with credit links to your site). You can then accept the most suitable offer and publish the post, usually within a few days. This is a great resource for guest blogging campaigns and ideal for infographic promotion – they also have an infographic gallery where you can submit infographics for publication in a similar way (an idea actually suggested to them by the Designbysoap team).
If you spend a couple of days utilising the above approaches you will without doubt get some posts published; dramatically increasing the chances of your infographic ‘going viral’ and gaining you some decent links in the process. When combined with the other techniques in this post as part of a dedicated promotion campaign, guest blogging and active link-building can be very effective in distributing your infographic.
7. Press Releases
Press releases are a somewhat divisive approach when it comes to building links, particularly in the wake of Matt Cutts recent comments on the subject. However, when used properly and not abused (in the way they have been by SEO practitioners in recent years as a means of manipulating search algorithms), press releases are a legitimate and useful resource.
If you’re using press releases as a way of building a large number of direct match anchor text links in order to improve search engine rankings, then you’ll find that they’re ineffective and risky – the majority of links will be nofollowed, and even if they weren’t the volume of anchor text links will almost certainly leave you with an unnatural link profile and potentially a search penalty. However, if you’re using them to promote a genuine piece of useful and interesting content, including only brand name or generic links, then they can be a useful addition to your content promotion strategy.
Unless you’re willing to manually submit your press release to a wide range of sites, then you’ll want to take advantage of a high quality newswire service who will be able to disseminate your release effectively on your behalf. This will incur a cost, but it’s usually no more than a £300-£400 for a decent service. Check out PRNewswire or PRWeb for two good platforms to get started with.
A well distributed press release will ensure your infographic is mentioned on some high profile and (hopefully) relevant sites, and will likely get picked up naturally from there. Just bear in mind this element of your campaign should be considered promotion and news dissemination, rather than link-building (mainly due to the fact that a lot of the link will be nofollowed, as this is standard practice for many sites when publishing a press release). Don’t be tempted to use this as the only tactic in your distribution campaign, as it probably won’t give you the results you’re looking for. However, as part of a wider, cohesive campaign, it’s a tactic that shouldn’t be overlooked – assuming you have the budget available.
8. Infographic Submission Sites and Aggregation Portals
I was almost tempted to leave this section out, as so many people seem to just skip straight to the list of infographic distribution sites in an effort to get a bunch of quick and easy links. I’ve decided to include it purely out of being exhaustive, and because I feel that this element of the campaign offers some genuine value when utilised in conjunction with the other approaches covered here.
If however you have scrolled down to this section and intend to ignore the other promotion techniques outlined in this post, then you’re doing your content a great disservice and you’ve missed the point of this article entirely.
Infographic submission sites offer you a relatively easy (and in some cases free) avenue for gaining some quick links and adding to the overall reach and promotion of your content. However, as with anything, some of the sites are far more valuable than others. So I’m going to include what I consider to be the best sites for you to approach – not all of these will be by any means easy to get, but they’re all worthwhile. If you’re looking for a more exhaustive list, I would recommend this post from SEER Interactive, which does a great job of highlighting the best sites to submit to, or this comprehensive list from Paddy Moogan.
Our first choice infographic sites include:
This is a tactic that is often overlooked by people looking to promote their content, and it has to be said it’s easy to understand why. Reformatting your infographic will almost always involve additional budget or very specific in-house skills such as coding, video editing or animation. However, if you have the resources at your disposal (in terms of either available skills, budget or both), then you should consider reformatting your infographic and distributing accordingly.
One of the most effective ways to reformat your infographic to make it interactive, either as a standalone piece or as a parallax scrolling page on your site. There are numerous benefits to producing an interactive design, but the most prominent in this context is that it’s more unique and engaging than the static infographic variation – in fact, many consider interactive and parallax scrolling infographics to be the future of the infographic industry (certainly in terms of inbound marketing). Interactive infographics are also hugely versatile and will in many instances gain a lot of attention and social sharing, particularly if they’re well done. If you have both a static and interactive version of your infographic then you can take advantage of the benefits of both; ensuring maximum penetration and distribution of your content.
If you do decide to produce an interactive version of your infographic, then you should consider redesigning the piece in order to take advantage of the versatility afforded to you by the format – rather than simply adding some interactive elements to the static version, put some thought into how you can best implement the interactive elements and utilise the functionality available. You should also make it as easy as possible for people to share and repost your content, both in terms of social media and re-blogging. Ensure you include social media sharing buttons (as covered earlier on in this post) and if possible, make sure your design is responsive, meaning it will fit nicely in the dimensions of any blog or website and will be optimised for mobile devices. You should also make an iframe code available for visitors, so they can simply copy and paste it in order to include your infographic on their site.
Another option is to animate your infographic, which will then allow you to take advantage of video distribution sites such as Vimeo and YouTube. You also get to add video content to your site, which can have numerous benefits including increased engagement (time on site, pages per visit, etc), higher conversion rates and increased social shares. Take a look at our online video infographic snapshot for a more detailed look at the statistics around on-site videos.
The video above is a reformatted version of our office infographic, which we produced to show off the Designbysoap office building.
9. Social Media Promotion
Social media promotion is an entire post on its own – there are numerous social media platforms suitable for infographic promotion and each one should be given its own strategy and approach. So rather than write another 5,000 words on how to effectively promote your infographic via social media, I’ll simply include the main elements we use on the major platforms.
Twitter is an excellent platform for content promotion; allowing you to target specific people (or interest groups) and the use of hashtags means you’re not limited to reaching only your own followers. You should utilise the @ function to tweet specific brands and influencers, as covered in the Influencer Outreach section, as well as using hashtags to ensure you’re getting your content in front of people who will be interested in it (and are therefore more likely to engage with it). For example, if you’ve produced an infographic on the 2014 Fifa World Cup in Brazil, then you should utilise a combination of the following hashtags (or similar) at the end of your Tweets:
#infographic #worldcup #brazil #football #fifaworldcup #2014worldcup #soccer #rio
You should also put some thought into the best time to Tweet, as this can have a dramatic impact on click through rates, retweets and engagement. We’ve conducted our own extensive research into this topic in the Designbysoap office, and I’m more than happy to share those findings with you here.
We’ve found that Tuesday, Wednesday and Friday see the most activity on Twitter, with Monday and Saturday seeing the least. Friday’s get the most retweets (by far), although you should avoid tweeting after 3pm on a Friday as this appears to drop off dramatically after that point. In terms of time of day we’ve found Tweets sent out between 1pm and 3pm to be the most successful in terms of engagement and CTR, with the period between 10am and 1pm seeing the least amount of activity. We’ve got a bunch more information from our research – including where to place your links, how to phrase your Tweets, which URL shorteners to use, etc. etc. but I’ll include that in its own post later this month.
It’s also worth noting that you should avoid over-Tweeting, particularly if you’re just sending out the same link. As a general rule of thumb, we use the 80/20 rule with Twitter – i.e. Tweeting 80% other people’s content and 20% our own. We then augment that rule by ensuring no more than 3 links are Tweeted per hour, with a maximum of 8 Tweets per day. Following this general guideline will ensure you’re not over-Tweeting and irritating your followers, while at the same time keeping up your activity on the platform.
You should also look at Tweeting specific facts and statistics from your infographic, rather than just Tweeting out the title and URL. This will allow you a variety of different Tweets to send out (avoiding repetition) and should increase engagement as people tend to be drawn in more regularly by seeing an interesting snippet of information, which then entices them to click through and read more.
Facebook is another great platform for contacting influencers, but again this is covered in the Influencer Outreach section. Facebook also has the Groups element, which allows you to put your content directly in front of people who are more likely to be interested in it, which will not only increase CTRs, but will increase the likelihood of your infographic being further shared via social media.
Again I will include our full list of Facebook guidelines in a post later this month, but it’s worth noting here that we’ve found posts between 11am and 4pm to be most effective during the week, with links being better received (in terms of engagement) between 1pm and 4pm. The most successful single period appears to be Wednesday at 3pm, which consistently proves to be the best time to post in terms of comments, Likes, shares and click-through rates.
Social bookmarking sites can be excellent for increasing traffic to your site and encourage sharing of your infographic, and shouldn’t be ignored when undertaking a comprehensive promotion campaign. From our own experience, StumbleUpon seems to be the best in terms of sending traffic, but there are plenty of other excellent bookmarking platforms that can have a dramatic effect on your traffic and engagement. Here’s a couple of good posts that will take you through the best of them:
5 Social Bookmarking Sites and How to Use Them (Udemy)
A good post giving some actionable tips on how to gain the most traffic from 5 of the biggest platforms
Top 500 DoFollow Social Bookmarking Sites 2013 (Ingenious Talk)
A comprehensive list of 500 of the best social bookmarking sites you can utilise in your campaigns
10. Email Marketing
Email marketing is often overlooked by people when they’re promoting their infographic, but it’s an excellent way of getting your design in front of more people, as well as increasing your CTR (click-through rate) and site traffic.
Of course this isn’t particularly applicable if you don’t have a mailing list or utilise data capture techniques, but if you send out a regular newsletter then there’s absolutely no reason you shouldn’t be including your infographic in the email design. Rather than including the whole thing however, just include a suitably sized screenshot of a section of the graphic and encourage people to click to view the whole thing on your site.
11. Offline Marketing
This is almost never covered in infographic promotion guides and overlooked in 99% of infographic distribution campaigns, and to be honest it’s fairly easy to see why; it’s not the most likely approach to build you links (although that doesn’t mean it won’t, as we’ll look at shortly) and it requires additional cost and effort away from your computer, which simply doesn’t appeal to a lot of online marketers.
However, we’ve had some good success using infographics to gain real-world coverage or communicate with target audiences, including being featured in newspapers and magazines, on television and being used in shops and public places. A good example of real-world coverage would be the How Employers View Online Degrees infographic for Drexel University Online (via SEER Interactive), which was featured on FOX Business (TV):
It was also featured in numerous physical publications in and around Philadelphia, including the Philadelphia Metro:
We’ve also had experience of real-world usage gaining links for a client website – most notably with a hotel client in Brighton. We produced an infographic guide to Brighton for them, which was then printed and placed around the city (in addition to the usual online campaign). This had the desired effects of improved brand recognition and improved enquiries, but we also found that people were taking photos of the graphics and sharing them via social media and UGC-platforms such as Flickr, in most cases linking back to the client site.
So, if you have the time and budget, offline marketing of an infographic can offer you numerous benefits and should be well worth considering (particularly if you have an in-house or external PR team).
So that’s it for our ultimate guide to infographic promotion – we’ve covered a lot here, but if you have any questions or comments then do feel free to leave us a reply and we’ll get back to you straight away. If you found this post useful then don’t forget to bookmark it, and please consider sharing it via the social media buttons to the left. You can also Like us on Facebook for exclusive access to our competitions and Facebook-only content:
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If you require an infographic design, interactive infographic or any other piece of content, or you want to commission us to undertake an infographic promotion campaign, give us a call on 01432 373 670 or get in touch via the contact form.