Mozilla Search Box Deal
Google’s main search rival, Microsoft’s Bing, will soon be given another potential chance to gain on Google. Just as with AOL recently, Mozilla’s deal with Google over the search box in the top right hand corner of their browser is to expire next year. This leaves Mozilla in a very strong bargaining position currently, as their share of the browser market (31% approx.) is second only to Internet Explorer, installed by default on millions of machines.
Statistics state that Mozilla have cornered a good section of the search market as well. As you can see from the graphic to the left they account for roughly the same amount of traffic to Google as Bing receives in total, so it would be a serious chunk to take away from Google.
Another factor to consider is Google Chrome and Chrome OS. These Google products, along with the Android OS, have slowly been gaining popularity (with Google Chrome up to almost 10% market share), so it may well be that Google isn’t too worried about the Mozilla traffic. Soon they will have equally popular products where they get all of the advertising.
No figures have been released, but I think it’s a fair bet that Microsoft will be bidding to get the default spot. Are Google getting a bit worried?