Panda Update Rolled Out Globally To All English-Language Google Users


Yesterday, a post on the Google Webmaster Central blog confirmed that the Panda update has now been rolled out globally; affecting all English language based searches on Google across the world. Everyone in the UK SEO industry has been speculating for some time now about exactly when the Panda update would hit our SERPS, after Google launched it in the USA around a month ago.

In addition to the news of the global roll-out, Google Fellow Amit Singhal announced that the update will now incorporate information gained from their experiment whereby they allowed users to block certain websites from their results, although Singhal suggests this data will only be incorporated in ‘high-confidence’ situations (whatever that means).

Singhal also made an interesting statement suggesting that the update has been further refined, affecting an additional percentage of search results:

…this change also goes deeper into the ‘long tail’ of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before.

Whilst this initially sounds rather dramatic, Singhal went on to state that the ‘refinement’ to the update would affect around another 2% of search results (compared to the 12% affected by the initial update).

As I’m sure a considerable number of SEO’s in the UK will be doing, we shall be keeping a close eye on the SERPS in the next couple of weeks, although we’re reasonably confident (stops writing and touches wood) that our white-hat client strategies will hold up to the update (as they have done thus far).

If you’re struggling to adapt your SEO in the face of the Panda update, have a look at my post on how the update has affected SEO. For those that have seen a dramatic drop in their rankings (or have a feeling they’re about to), have a read of our post on what to do if you’ve been hit by the Panda update, or wander over to Google Webmaster Help and let them know what’s happened (although don’t expect anyone at Google to restore lost rankings, unless you happen to have some very high-profile friends in the media).

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Post by John Pring – Follow him on Twitter (@john_pring)

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