Celebrity Frankenstein

Format: Infographic

Services Engaged: Infographic Design

Client: Money Supermarket

This was another infographic produced for MoneySupermarket, as part of their infographic-focused content marketing campaign. The concept of this piece was to produce a ‘celebrity Frankenstein’, made up of the world’s most heavily insured celebrity body parts.

Not only does this infographic display some interesting and in some cases surprising information (such as Tom Jones’ chest hair being insured for £4.3million), but it does so in an entertaining and engaging way, that encourages social sharing and interaction. This infographic was particularly successful in gaining inbound links to the MoneySupermarket website, and is still building links for them months after the initial publication.

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