London Once, Twice, Three Times An Olympic City

Format: Infographic

Services Engaged: Concept development, Research, Copywriting, Infographic Design

Client: Airport Parking Quotes

This infographic was produced for Airport Parking Quote, and was created during the build up to the London Olympics, in order to take advantage of the buzz around the upcoming event.

The graphic looks at statistics around the 2012 Games (including the ratio of male to female athletes, number of sports, number of events, etc) and compares them to the two previous occasions on which the English capital hosted the Olympic Games.

The infographic was commissioned as part of a link-building campaign for APQ, and was phenomenally successful in encouraging natural inbound links. The graphic gained tens of thousands of social shares and hundreds of quality links, including some extremely high profile sites including the Visual.ly official blog and scores of others.

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