New Baby Workouts
Services Engaged: Concept development, Research, Copywriting, Infographic Design, Link Acquisition
Examples of links gained: Lifehack, 8-Bit Dad, Parents.com, Parenting.com
This static infographic was produced for NutraPlanet, who were looking for a fun and novel way of engaging with new parents.
NutraPlanet approached us after they were having trouble engaging new parents, who they felt they could help with a new product range. Coming up with a fun idea for how parents could work-out with their new babies, we researched and illustrated this entertaining and light-hearted infographic that actually comes with genuinely useful information. Not only did the infographic help the brand connect with a new audience, but gained them some invaluable links from sites that attracted the exact target consumer they were looking for.