Superb Video Demystifies SEO

It’s quite rare that we include content from other search agencies (and even rarer that we feature anything aimed at beginners to the SEO industry), but after coming across this fantastic video from Essex-based agency Climbing Trees I thought it was well worth including as an example of how to use quality content to get your message across.

The video does a good job of portraying it’s core message and demystifying the process of search engine optimisation (and we particularly like the ‘make good stuff’ tagline), but what really impressed us was the quality of the video itself – to some extent taking their own advice by producing something truly high quality to deliver an otherwise over-told story.

Here’s the video itself:

I love the hand-drawn style of animation and the user of stock-animated paper cutouts. Not only does this give the video a fantastic and somewhat unique visual style, but it shows just how much effort must have gone in to creating this video.

We can all learn a lesson from this video – no matter who you’re targeting or what kind of message you’re hoping to get across, you’ll be far more effective housing that message in a piece of genuinely high quality, original content. Speaking of which, if you’d like to adopt a similar content-based approach for your brand, drop us an email via the contact form.

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