White House Gets On Board With Infographics


You’ll no doubt have noticed the proliferation of infographics all over the internet, being used for everything from link-building tools to online sales tools. But what’s been interesting us of late is the growing use of the format in the world of politics; a trend that has grown more noticeable since the White House published the Obama Energy Agenda & Gas Prices infographic┬áin 2011.

But it would seem not only are the White House not finished with infographics, but they’re planning on producing quite a few more, according to the first post on their new Tumblr page, which includes the following infographic:

White House Tumblr Infographic

As you can see from the modified coxcomb chart above, infographics are clearly one of the formats to be getting more attention in upcoming posts from the White House team. In fact, in their post they more or less say as much:

We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr … We’ve got some wonky charts, too. Because to us, those are actually kind of exciting.

They certainly weren’t just being colourful with the term ‘wonky charts’, which is a bit of a shame as it would be nice to see some genuine data visualisation, but I have to admit the graphic above does have something of a charm about it.

Either way, we’re excited to see what’s next for the White House infographics, and glad to see the format getting such high profile attention.

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